Retour sur le vieux continenT


Pour le lancement européen de Yogibo, j’ai eu l’opportunité de concevoir et produire le set photo de la campagne marquant leur arrivée sur le continent. Un projet pensé comme un pont entre deux marchés, avec l’enjeu d’adapter l’image de la marque à un nouveau territoire tout en conservant son ADN. De la direction visuelle à la mise en place du set, cette production a réuni une équipe engagée et précise, mobilisée pour poser les bases d’une implantation forte en Europe.

Someone in a white sweater sits cross-legged on a round ottoman while working on a laptop and holding a mug.
Someone relaxes on a modern bean bag chair while reading, surrounded by indoor plants and home decor.
Person relaxing in black bean bag chair wearing pink hoodie and headphones while using smartphone in modern room.
Person relaxes with smartphone in a comfortable gray bean bag chair within modern home interior with hardwood floors.
Two people relaxing in a modern living room with a burgundy chair and gray couch.
Two people relaxing in a cozy room with bean bag chairs and a coffee table, enjoying drinks and conversation.
Person relaxing on a blue bean bag chair while playing an electric bass guitar in a home office setting.
Someone relaxes comfortably on a bean bag chair while using a tablet device in a bright, modern living space.
A couple enjoys a cozy winter evening watching TV by the fireplace with a decorated Christmas tree in the background.
Two people in cozy holiday sweaters relax on a blue couch by a fireplace with Christmas decorations visible.
Person relaxes on modern white bean bag chair in bright apartment with hardwood floors and houseplants.
Cozy winter scene with decorated Christmas tree and person relaxing on bean bag chair wearing festive socks.
Two people relax together on a large gray bean bag chair in a modern open concept living space with indoor plants.
Someone relaxes on a bright blue bean bag chair while using a tablet device in a cozy room with orange curtains.
Someone relaxes in bed wearing a green sweater while looking at their phone with a lit candle on the nightstand.